Why Moderne?

          For a long time now I have considered creating a blog but one thing always derailed me - choosing a title. I knew I wanted it to be somewhere I could share images of art, design, and fashion from the eras I loved. I don't want to focus solely on fashion, since there are already so many other excellent vintage fashion blogs out there. I want it to be an exploration, and celebration, of the aesthetics and the spirit of an era that has always fascinated me; the 1920's. I want it to be a place I can talk about my favorite artists and share images of their work in the hopes more people might appreciate them. I also want it to be somewhere I can share my passion for old cars, which is an interest I feel many female vintage enthusiasts shy away from but which can be one of the most exciting and immersive ways to experience the past. For me much of this developed from my passion for silent film and early talkies, but it also comes from growing up in Oakland, California; a city with some of the most awe-inspiring Art Deco architecture in the world. I can not remember exactly where my interest began, but it has been since around 2007 that I have been an active participant in vintage events and a member of the Art Deco Society of California, and I have been a member of their Busby Berkeley style chorus girl dance group the Deco Belles since 2007.
         I once worked with a woman who had an antique shop in the 1960's and she remembers a time when nobody used the term Art Deco - that like many terms we use when discussing art from the past we are using a term that was not used when that art was new; because when a style is new it is often impossible to define it let alone find a name that fits it. Back in the 20's those highly stylized designs were simply called 'moderne', since they belonged to a cutting edge stylistic movement which drew influence from cubism, and which was being developed primarily by the French. The Exposition Internationale des Arts Decoratifs et Industriels Modernes in Paris in 1925 would draw great attention to these new styles and the artists who exemplified them. This style would define the 1920's and early 1930's, before gradually developing into Streamline Moderne in the mid to late 1930's. The beginnings of this style are almost impossible to pin down, when you consider the art movements that inspired it were in full swing well before WWI, but I generally agree that you begin to see it as early as 1910, as defined by the title of the incredible 2004 exhibit Art Deco: 1910-1939 at the Legion of Honor in San Francisco, which I had the great luck of seeing in person. This show was where my interest in Art Deco grew into a full-blown obsession. The focus of my own interest begins around WWI and tapers out at the end of the pre-code era (pre-1934). While I certainly have an interest in, and appreciation for, other eras, it is this era that fascinates me most, and therefore will be the focus of this blog.
       I chose the name Mademoiselle Moderne because it sounded like a name that could have been on a fashionable women's magazine in the 1920's. I also chose it because the concept of the style moderne captures what I love about this era, and the elegant and exciting style that I strive to study in the hopes of being influenced by in my own art, fashion, and design. I hope that I can share that enthusiasm here, along with new images, information, and opinions that others might enjoy or learn from just as I have.

Me at the top of the Los Angeles Bullocks Wilshire building.